BY ALONA

By Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemmological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality. By Alona, blends heritage, passion, and expertise to create jewellery that is both timeless and modern.

Never one to miss a brand that is being talked about, Rebecca is proud to be one of the first jewellers in the UK to launch By Alona.

10 products

BY ALONA ORION NECKLACE

BY ALONA ORION NECKLACE

Regular
£110.00
Sale
£110.00
Regular
Unit Price
per 
BY ALONA DUNAWAY BRACELET

BY ALONA DUNAWAY BRACELET

Regular
£65.00
Sale
£65.00
Regular
Unit Price
per 
BY ALONA BELLE HOOP EARRINGS

BY ALONA BELLE HOOP EARRINGS

Regular
£135.00
Sale
£135.00
Regular
Unit Price
per 
BY ALONA DUNAWAY NECKLACE

BY ALONA DUNAWAY NECKLACE

Regular
£135.00
Sale
£135.00
Regular
Unit Price
per 
BY ALONA EVA NECKLACE

BY ALONA EVA NECKLACE

Regular
£256.00
Sale
£256.00
Regular
Unit Price
per 
BY ALONA URSULA NECKLACE

BY ALONA URSULA NECKLACE

Regular
£210.00
Sale
£210.00
Regular
Unit Price
per 
BY ALONA EVA BRACELET

BY ALONA EVA BRACELET

Regular
£145.00
Sale
£145.00
Regular
Unit Price
per 
BY ALONA LOLITA EARRINGS

BY ALONA LOLITA EARRINGS

Regular
£110.00
Sale
£110.00
Regular
Unit Price
per 
BY ALONA TIDES BROOCH

BY ALONA TIDES BROOCH

Regular
£95.00
Sale
£95.00
Regular
Unit Price
per 
BY ALONA VENUS NECKLACE

BY ALONA VENUS NECKLACE

Regular
£95.00
Sale
£95.00
Regular
Unit Price
per