By Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemmological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality. By Alona, blends heritage, passion, and expertise to create jewellery that is both timeless and modern.
Never one to miss a brand that is being talked about, Rebecca is proud to be one of the first jewellers in the UK to launch By Alona.
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